What do you expect from a web site:
- Communication vehicle to your clients
- Grow your volume with new clients
- Save money on advertising
- Show what you do best - your specialties
- Show why you are better than your competition
- Show this to your local market base
- Show this to the worldwide market place
- Present your product completely
- Use pictures, maps and unlimited text
- Save money on distribution
- Save money on agent education of products
- Participate in the cyber world
- Use email
What WE expect from a web site:
- First and foremost - Your web site should be created with the goal of driving the viewer toward a sale.
- Once at our your site, the viewer will stay there to review your company, relationships and products.
- Your site will connect your current and future clients with you and your staff.
- Your site will reduce staff costs by reducing agent intervention in the sale.
- Your site will demonstrate validity, tenure and the endorsements of your company.
- Your web program will be the most cost effective marketing and resource tool available to you and your staff.
Some of these expectations can be realized with just a basic web site.
But many of these expectations will not be realized without a dynamic site with regular changes that create value to viewers on each visit.
In our view:
Your site can simply be additional support for your traditional methods of business and advertising. A basic site will have an anchor of static information about you and your company:
- Logo
- Address
- Phone / Fax
- Hours of operation
- Email
- Product list or specialties
- List of trade affiliations
- General information such as years in business, management details or consumer protection plans offered
Basic enhancements should include:
- A profile of each of your employees and their specialties
- Pictures of your employees
- Picture of your company’s office
- Enhanced descriptions of your product with pictures
Most of the pictures and product information is obtained from your suppliers web sites
Opportunities to make your site dynamic with increased value to all visitors:
- Featured specials
- Spotlight favored suppliers, enhancing your relationship
- Highlight profitable products - show the what YOU want to sell
- Offer to promote soft periods or products of your suppliers
- Offer seasonal and one time programs
- Create client contests
- Share stories of staff trips and applicable product adventures
- Post your newsletter
- Solicit interaction with your clients through email
- Develop a marketing profile of interested clients for future direct promotions
- Actually book and collect payment for travel products sold through your site
That’s where we come in!
If we build your site - count on all of the above being included and available for you to develop.
If you have a site, we will set up dynamic locations within your site that have the look and feel that was intended by your original web designer.
We will solicit from you, on a regular basis, new and updated information for those areas.
You will tell us to what level you want to participate in a dynamic site.
You will be the creative force behind these dynamics.
We will simply be the administrator of the technology and be the advisors of the flow.
You can create dynamics on the fly.
Bonuses:
You can now have a smaller yellow page ad - feature the basic information with a link to your site for complete information.
Instead of sending a multipage newsletter or brochure to your clients - send a post card and refer them to your web site.
Instead of having your agents completely explain a product to clients over the phone - refer them to your web site and invite them to call back with specific questions.
Create fill in forms to take reservations for special products
Create fill in forms to build profiles for future clients and notification
How would you promote your site - Click Here for our list.
