The above is optional - below is the important information to consider.
One major key to a successful web program is making sure that your site is known to all your clients - current, past and potential. Also, your suppliers should be aware of your efforts to sell their product. This is easily done for a nominal or no additional cost.
Check all the options you have done to promote your site.
Printing: Have you re-printed normal business documents and included your web address?
Letterhead
Business cards
Invoices
Vouchers
Document jackets
Voice Mail: See that your after hours voice mail system includes your web address. If you have an on hold message or entry menu, be sure you list your web address. Even offer specials with complete details on your site.
After Hours voice mail
On Hold voice mail
Promotional Materials: Include your web address in ALL your promotional material and advertisements.
Brochures
Flyers
Newsletter
Yellow Page ads
Radio and print ads
Agency Stamp: Stickers or ink stamp used to mark brochures before sending them out - is your web address included and very visible?
Agency Stamp
Email: Create a signature file that includes your web site address on all outgoing emails sent by each of your staff. Put the address on its own line and many email systems will build an automatic link to your site for the recipient.
Email signature file for each employee
Domain Name Email: Are you using your domain name email for all your communications - me@yoursitemanager.com? Or, are you using first email address because you always have - mytravel531@aol.com? If you are using the later - stop right away. Your domain name email can be automatically forwarded to another email account, even your old account. The viewer will only see your domain name - and that will drive them to your site!
Domain Name Email
Notices: Print 3-up notices on bright paper introducing your web site (we will provide this for you if you wish). Use your copy machine to reproduce it then cut into thirds. Put this in all your out going envelopes and communications with clients. Have a stack of these by your postage meter so one goes out in all envelopes - even with your bill payments. You have a product that virtually all people may be interested in - even the processor at the billing company. In most cases, one third of a sheet of 20# paper will not increase the postage amount.
Please send us a camera ready promo 3-up piece so we can participate in this program.
Stickers: For a small fee have bright stickers printed with just your web address - these can be applied to the front of brochures, post cards, envelopes, vendor documents and jackets.
Yes, we have printed stickers.
Special Mailing: You may want to announce your site to your mailing list with a pre-printed post card.
We have sent out a mailing featuring our web site.
Store Front: Put your web address on your entry door or window for passersby to see after hours. Do this even if you are in an office building.
We have put our web address on our office entry door / window.
Let your current and future clients know information on your company is now available to them at anytime on the web.